FAQs

Your common questions answered here.

• What is Search Engine Marketing?
• What is Paid Search and Pay Per Click Advertising?
• What is Organic Search/Search Engine Optimization?
• What’s the difference between Search Engine Optimization and Search Engine Marketing?
• What will your Free Search Engine Marketing analysis reveal?
• What is Local Search?

• What is Search Engine Marketing?Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
• What is Paid Search and Pay Per Click Advertising?Paid search is a form of advertising offered by the leading Internet search engines such as Google, Yahoo and MSN. This involves the creation of text advertisements or sponsorships, and linking them dynamically to appropriate keywords, which are words or phrases related to your business. These text ads are then shown only when someone searches on that keyword. The Pay-Per-Click model is where an advertiser will only pay when a user actually clicks on the link. Advertisers also have the option to advertise on a cost per impression basis. This means you would pay whenever someone sees the advertisement.
• What is Organic Search/Search Engine Optimization?Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or "organic" search results for targeted keywords. SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation and structure. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
• What’s the difference between Search Engine Optimization and Search Engine Marketing?While both techniques provide visibility on search results page, the short of is that SEM – the Paid Search programs -- guarantees premium search result placement for a fee. Search Engine Optimization is focused on natural, organic search techniques that take time to develop and be recognized naturally by the major search engines. Search Engine Marketing requires an investment from a business but offers marketers a quick measurable return on that investment and the ability to purchase a large number of keywords and key phrases to get guaranteed visibility on the results pages. Both techniques should be deployed for full web results optimization.
• What will your Free Search Engine Marketing analysis reveal?First, we’ll talk to your about your business goals. Based on that information, we’ll conduct a thorough keyword analysis and let you know exactly how well your website is performing in the major search engines. Then, we will show you how we can move your website to the top of the rankings and talk about other ways we might help promote your business on the web, while remaining within your marketing budget.
• What is Local Search?Local search allows for geographically constrained searching. The query includes not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name and more. Our solutions offer Local Search as more and more consumers turn to the web for their local business information needs and small business owners try to capture their share of local search customers.